January 13, 2009 — The company that pioneered online scratch card gaming, Neogames, has formed a B2B division to "to spread the success into the e-gaming market by partnering with select gaming portals, media companies and offline gaming operators," according to a news release issued by the company today.
Neogames is the company behind the online scratch card site Scratch2Cash.com, launched in 2005. Scratch2Cash has since become the industry's leader in online scratch games, shaping the newest trend in online gaming by more than one billion scratch cards to date. The site also maintains a high growth rate, with as much as 35 percent increase from Q3 to Q4.
Neogames' comprehensive offering includes its wide portfolio of online scratch games, coupled with its powerful back-office system and completed by professional services through its experienced CRM, Marketing and Support personnel.
Referring to the formations of the new division, CFO Michael Labrecque stated in the news release that "We believe that online scratch cards are the ultimate mass-market e-gaming product and we're excited to share our success with partners that view eye-to-eye with us the phenomenal growth that this market segment holds."