January 12, 2009 — Neogames transformed the online gaming industry when it introduced its flagship product Scratch2Cash.com in 2005. Scratch2Cash quickly became the world's leader in online scratch games and shaped the newest trend in online gaming, selling to date over one billion scratch cards and keeping a high growth with as much as 35 percent increase from Q3 to Q4.
Neogames' newly formed B2B division is to spread the success into the e-gaming market by partnering with select gaming portals, media companies and offline gaming operators. As the company has focused solely on online scratch games since inception, it is the most knowledgeable and experienced in this segment of the gaming arena.
Neogames' comprehensive offering includes its wide portfolio of online scratch games, coupled with its powerful back-office system and completed by professional services through its experienced CRM, Marketing and Support personnel.
Referring to the formations of the new division, CFO Michael Labrecque, affirms that "We believe that online scratch cards are the ultimate mass-market e-gaming product and we're excited to share our success with partners that view eye-to-eye with us the phenomenal growth that this market segment holds."