What is your conversion rate ?

1 sale per 25 clicks is, I think, very good!

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If you’re getting 1 real money player for every 25 clicks, then that’s a fairly healthy 4% conversion ratio. You’re obviously doing something right, considering the disadvantages inherent in being an affiliate.

I would be pleased with that, to be honest.

bumping thread because I’m curious to hear more numbers as of late. I have one affiliate ask why in 10 downloads there are no depositing players and I responded that if he is getting anything under 40 downloads = 1 depositing player I’d like to know which programs those are. I have heard numbers all over the place but I thought with the current climate the numbers were around 50 to 100 downloads = 1 new depositing player.
John

This kind of thing is a little more complex than first appears.

I guess it all depends on what is registered as a download. I run a white label site and I have things set up so that a download of the casino must be triggered by someone who genuinely wants to download the casino.

In essence, if you are on, for example, the preview games page of the site and you click ‘download’, you will be taken to a page that explains the download process, what you can expect, etc. etc. It’s only once you are on this page and click ‘download’ that you will actually download the casino software.

This isn’t what most online casino sites do and so a download is often triggered before the potential customer is actually ready to download anything. This, potentially, skews the numbers.

That’s why I always suggest looking at the sign up to real money player ratio for a proper idea of conversions for an online casino. 1 in 7 or better is fine by me.

If you want actual numbers, though, here’s mine for the month so far:

Downloads: 77 Sign Ups: 27 New Depositors: 9 .

Last month was:
Downloads: 239 Sign Ups: 91 New Depositors: 24

@thisisvegas 180030 wrote:

bumping thread because I’m curious to hear more numbers as of late. I have one affiliate ask why in 10 downloads there are no depositing players and I responded that if he is getting anything under 40 downloads = 1 depositing player I’d like to know which programs those are. I have heard numbers all over the place but I thought with the current climate the numbers were around 50 to 100 downloads = 1 new depositing player.
John

Dublinbet (Canaffco) does very well for me. 10 clicks gets me a sign up, and for every 8-10 a depositing player. (sometimes more). I’m very happy with those conversions and their (dublinbet’s) player retention.

1 real player of 25 clicks?
That’s amazing! :santa2::santa2:

@fswj 186335 wrote:

1 real player of 25 clicks?
That’s amazing! :santa2::santa2:

For me it’s 100 clicks per depositor (10 sign ups)

Our conversion would be about 1 in 50 clicks – but then a lot of our site is also dedicated to finding good bets for existing customers – and getting them to visit the program to place another bet.

i think it’s 20-30 clicks/depositor for me

Mine, vary significantly by affiliate programme.

With some programmes I have a huge disparity between downloads and real money depositors 1 in 10. Whilst with some others a couple of downloads could lead to a real depositor.