What attracts / retains big players?

I think personalized attention to player’s needs go a long way in retaining players. I know the customer support team at Omni Casino, CsCasino.com, and SunPoker.com work very hard to personalize the gaming experience. This means finding and keeping players with frequent comps and frequent emails and phone calls alerting them of the latest promotions that would be of interest to the players. If the player is a Slots player and the casinos have a new slots bonus, a personalized email alerting the player of this is sent.

Mark

Excellent Poll

In my experience whales prefer personal interaction and service. So my answer mirrors Focal’s response. Affiliates can and should make an effort to do this whenever possible with all their players.

Operators usually have VIP managers to personalize care to high stakers, and specific CRM is undertaken. So we do the job to retain and maxime player value for affiliates.

Affiliates can find way to give extra value to players; it’s not necessarily via material stuff. It can be via a community you animate on your own site, fresh content of your own, etc…

My question is related specifically with these operators, not affiliates. What do those VIP program managers give as incentives?

Remember, the terms and conditions are supposed to disallow affiliate incentives. Even though we all know most of them look the other way as long as breachers bring in players.

I guess I’ll refine my question. I know someone who drops 10k everytime he goes to Las Vegas, playing slot machines. Every year, one or two casinos invite him to come over and stay for free etc.

I’d like to understand how big players are treated online, to both attract and retain them.