Updating website for SE rankings

if your webserver is running php, you will run a php rss syndication script.. (stick that phrase into google).

javascript is only a valid choice when you are running static (html) pages.

edit: this should get u started

http://www.ibm.com/developerworks/library/x-phprss/

I am sure php has inbuilt support for this kind of thing, check the php documentation if your server is running php…

hope this was useful.

if u use js to serve the feed then obv the spider doesn’t see it.

you want a serverside script that parses the RSS feed, and puts the output into your markup directly.

If you have a lot of websites and no time to update them all manually, just add a couple rss feeds to your pages and they will update automatically. For example, you can put a latest news section below your content or in the sidebar and use news feeds that update constantly.

The important thing is to update the pages, which part does not really matter as when the crawler comes around it will read everything and your changes will be noted.
I had a look at your website quickly and if you allow me to make a few suggestions:

1) Internal Linking:
when an SE crawler comes around the internal linking is what takes them around on your website. There is lots of information if you google for SEO Internal Linking.

a) Your main menu on the left is currently built up from images, which Google bots dont chew. Rather have text links sitting on top of a button-like image. You get the same look as the current one, except Google will read them and take them home. This is same kind of menu structure here on CAP site if you look at the top of this page. They menu items look like green buttons, but they are actually text.

b) the more internal links you have on your pages, the crawler can go around easier and there is more chance to index more content. Another ‘trick’ is to include text link structure at the bottom of your pages. Basically you can have a footer include file where you keep links pointing to different parts of your website. As an example lets have a look at the bottom of this page on the CAP website. Each page at the bottom has a collection of links. This means that no matter where the SE crawler is, it can access any part of your site easily. Also if people drop on a 3rd level page from a search result, they can see quickly more links pointing to the rest of the site, which means they might spend more time on the site.

2) Protecting Affiliate links
The affiliate links on your site are all clearly visible, which has a few backdraws. The most important is that people can copy the link, delete your affiliate details and with that you lose the tracking and potential income source. There are different methods for protecting your affiliate links, the best if you research them on google and decide which one suits you the best.

The method i use and i think is the simplest is to modify your .htaccess file to redirect you to the affiliate sites.

For example your current Vegas Red link looks like this: http://banner.vegasred.com/cgi-bin/redir.cgi?id=N&member=cashgold&profile=ogpvr

With an htaccess redirect it could look like this: http://www.onlinegamblingpal.com/partners/vegasred/

You can see that it much more friendly and it also points internally, so the user doesnt know that she will be taken away to an external site.

To achieve this result you only have to include into your htaccess file:

Redirect 301 /partners/vegasred/ http://banner.vegasred.com/cgi-bin/redir.cgi?id=N&member=cashgold&profile=ogpvr

You would have a line like this for each affiliate program in the htaccess file.