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Understanding Your Backlink Profile

scottpolk asked 4 years ago
Michael Gray published an article this morning on SEJ.com and it is simply one of the best overviews of understanding your backlink profiles I have read in quite some time.

Understanding Your Backlink Profile | Search Engine Journal

LOL … He also reaffirms another reason why you NEED to watch your profile – yes, your competition can hurt your rankings! Apparently Jason Lancaster, President of Spork Marketing in Denver, CO thinks they can’t – he is extremely naive and IMO doesn’t understand what Advanced SEO tactics are all about (bubble kid)

Recently an article was published here on SEJ where the author claimed it was impossible for someone else to sabotage your website with links. I’m going to say that author is misinformed.

The ability to sabotage someone else is dependent on how strong their link profile is. Trusted websites like CNN, Ford, and Engadget have backlink profiles so strong you will never be able to damage them. But say, a mom and pop dog groomer, you probably could. If the guy is buying some links and not being to careful how he is doing it … depending how close he is to the edge, you might be able to push him off the cliff if you tried, knew the right people, and had access to right tools.

1 Answers
scottpolk answered 4 years ago