Traditional Link Exchange vs. 3-way link exchange

I would never do a link exchange as it is mostly against The Big G’s rules and guidelines !

But in theory a 3 way would be safest if you know all involved

I think 3-Way is the best way to go these days. Although I wouldn’t decide my link exchanges based on Pagerank anymore, they can still help. However, I think its better to use websites like Ahrefs now to make sure you’ll be getting juice from a decent website.

Oh.. posted here my answe, but I see it`s an outdated topic.. and there are new algorithms to come in soon.

better than no links but exchanges are considered poor