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some questions

You have affiliate marketing questions. CAP has answers! › Category: Search Engine Optimization – (SEO) › some questions
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BJF asked 4 years ago
First – if you are not disallowing any pages is there any need for a robots.txt file? Also, if the hosting company has it set up with a public_html folder does the robots.txt file go in that file or the root directory?

2. I ran across a site, call it mysite.com. Within the body of the text they have Online Casino as anchor text for the home page, but instead of simply linking it to index.html they link it to xhttp://www.mysite.com. Will this work? Is google this dumb that you can put anchor tags all over your own site linking it with anchor text you are optimizing for?

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dalster44 answered 4 years ago
I never use to use a robots.txt file, but then I noticed many errors in my logs caused from search engines looking for one. Now even though I also do not disallow anything, I do have one which has stopped serving up an error to the robots.

I place the robots.txt in the public_html folder.

As far as the anchor text, I never link back to my home page as “index.html” I always go with the full url. (read it somewhere?)

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BJF answered 4 years ago
dalster44 wrote:
As far as the anchor text, I never link back to my home page as “index.html” I always go with the full url. (read it somewhere?)

So if you have a navigation bar say, do you anchor to “home” or can you get away with something like Best Online Casinos or such.

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dalster44 answered 4 years ago
I anchor both actually. Home link with the full url for visitors.

Then I anchor my keyword which is also linked to the full url.

I don’t know for a fact it works with SEO or not, but I’m sure it doesn’t hurt.

I noticed once a sportsbook had anchored about 10 sport betting phrases at the bottom of every page which just led to the main url. They happened to be number 1 in Google. Whether or not that helped who knows?

dalster44

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TOG answered 4 years ago
I have found that variating the home page link anchor text to be a rather good approach to on page optimization. I would imagine it definatley doesnt hurt.