Search Isn’t All About Google Anymore

Search Isn’t All About Google Anymore
12/2/2004

Excerpts, go to the URL to read the whole article.

Webmasters that stick to the old ways and focus entirely on Google are missing out on a lot of search traffic these days if they are not also well ranked by Yahoo and MSN.

For the first few months after Yahoo decided to go their own way with natural search (and MSN decided to get serious about the search business), the search results provided by those two could
only be described as bizarre. Enough time has now passed that the dust has somewhat settled and there are three main (from a traffic standpoint) sites for quality natural searches.

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If asked “before the fact”, I would have guessed that Google would still be the overwhelming #1 search choice and that Yahoo and MSN would be distant #2 and #3 choices. Therefore, I was somewhat surprised by the results that were tabulated during this recent 90 day period.

For the period in question, the search popularity results were as follows:

Google: 33%
Yahoo: 31%
MSN: 23%
All others: 13%