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On-Page Optimization

Seomaster asked 4 years ago
On-page optimization is something you can do easily and a bit fater to give yourself an extra boost in Search Engine rankings.

Here are few tips which can help you to optimize your web pages to make the most out of your inbound links.

One Page – One Aim

Each page should be optimized for only one search term. If you are targeting two search terms, make pages for each term.

If your search term has a synonym, make separate pages for each synonym and make separate pages to target each term.

One Aim – Two Pages

The preceding tip only tells half of the story. You don’t actually want to be #1 in the SERPS for each of your search terms — you want to be #1 and #2.

Google and some other search engines will display two listings from a web site together if both are relevant to the users search. Therefore, for each of your important keywords, you want to build two web pages which are both optimized for that search.

URL

Search engines tend to rank pages well when the URL contains the search term.

If your page is about mortgage, call your page mortgage.html, not page-1.html.

If your content management system uses autogenerated URL’s, use 301 Redirects to turn those URL’s into highly optimized URL’s.

Use Hyphens, not Underscores

Google and most other search engines treat hyphens as spaces, but do not treat underscores as spaces.

If your URL is Onlice-Casino.html, your page will rank well if someone searches for “Online Casino”.

If your URL is Online_Casino.html, your page will rank well if someone searches for “Online_Casino”.

So I think you guys will go for Online casino not Online_casino at all. <span title=” title=”” class=”bbcode_smiley” />

Optimize the Page Title

The page title should contain the keywords for which you are optimizing, and little or nothing else.

Many sites prepend the site name to every page title, like this:

Optimize the Description Tag

Not many search engines utilize the description tag anymore, but it’s best to set it properly just in case.

Optimize the Keywords Tag

Even fewer search engines utilize the keywords tag, but it’s best to set it properly just in case.

Use Headings

Use the

,

, and

heading tags to define your important content sections, and put your keywords at least once in each heading style.

Use CSS to set the fonts and sizes of the h-tags to something pleasing to your visitors.

Validate the HTML

Use the W3C HTML validator to validate the HTML of your page.

Very few HTML errors will cause a web page not to rank well in the SERPS, but you don’t want your page to be that page.

In addition, validating the HTML will help to ensure that your page will look reasonably well in the wide variety of web browsers used on the Internet.

Keep Your Body Text Readable

Use your keywords in the body text, but keep your body text readable.

Don’t drywall stuff drywall your drywall keywords drywall into your drywall text until it is unreadable by humans.

Make Reasonably Sized Pages

The search engines seem to prefer pages which have at least 500 words of text. Give your visitors something to read!

I wish Good Luck to all CAP memebrs.
Seomaster <span title=” title=”” class=”bbcode_smiley” />

1 Answers
Goldfinger answered 4 years ago
Yet, another good seo post! artier:

I agree that a lot of SEs don´t use the description or keyword tag but it may be beneficial to increase the keyword density. I think it even says somewhere in the goolge guidelines that relevant attribute names may help.