Please read at the URL, rthis is a small excerpt and not really the most important part.
When told to build a better mousetrap, MSN engineers set their goals fairly high and approached the problem from the most logical point possible. They seem to have looked at the best ideas everyone else has come up with and tried to incorporate them into their search tool. The results are better then expected with highly relevant site listings that have been compared to earlier versions of Google’s index. That makes sense given that MSNBot the beta-search spider works very much like GoogleBot, looking for many of the same site elements including incoming links, contextual relationships between linked documents, and overall site context. MSNBot also seems to be interested in keyword-enriched titles and seems especially interested in anchor text.
Users don’t give a damn about PR. Only SEO’s care.
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