There has got to be a more creative way than that to get some freaking e-mails at my disposal though.
Anyone had any luck doing any of those, “find out which desperate housewife you are” or “what is your mood color” stuff where they have to submit an e-mail to get an answer? I was thinking of doing that and would be ok if less than 50% of people leave after being asked for their e-mail, but if its like 70% leave rate, I’m going to try something else.
Getting a list the way you describe isn’t a good idea, it’s not targeted, people aren’t opting in for your mail and it just results in spam and spam reports.
You want to send your stuff to people who want to see it. That way everyone is happy and you’ll actually see some results.
I like your point that it could take years to build up a targeted list though. I guess that is why being an e-mail affiliate is such a hard industry to break into.
in my experience nobody reads T&Cs when joining forums b/c they are all the same 99.9% of the time… so you can slip something in the end which permits you to email them with “related offers”
Obv if someone unsubscribes you can add them to the unsubscribed group in your forum software via backend (I use VBulletin for mine and it’s easy to manage, maintain and bulk-email members or groups)
I actually wish people would take note of where they put their email addresses… it would make it easier for the guys who genuinely got the email from a double opt in.
Thats the next point, get them to double opt in to the newsletter. Better to be safe than sorry.
What if I just sent an opt in e-mail that said “you have been signed up for this list, do nothing to stay on it, or click here to remove your name”. That would ensure that I didn’t have fake e-mails or people signing up freinds as a joke.
P.S. back in my college days, I did that once… in a prank war signed a guy up for the Army, Navy, Air Force, Marines and a few other recruiter lists. They got a ton of letters, e-mails and calls before they finally got their name removed from everything. He got me back pretty good though, but that is a story for another time.
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