Googles personalized search

I dont like it, I am also reading here and there about it,
How they explain this , I understand, we cannot get new traffic anymore?
So ONLY the people who already know your site and clicked you in the past getting results from you in ok Rank Positions,
well, so, no new traffic? No new players?

I don’t think it will be that extreme. More of the benefit will come from Google recognizing which definition of a term you are looking for so they can send you to the right sites. For example if I search for the term “surf” frequently, they will see I go to sites about surfing waves in the ocean and not surfing the web.

So if I type in surf faster, they will probably pull up tips articles about surfing from professional surfers rather than the current top 10 for that term which are all landing pages for internet providers.

Now some sites like say PokerListings are going to have a lot of people visit them for a wide range of poker terms. So they will probably rank high for everything, but lets be honest, they already do.

Either way, search history is a history, so for any new users, you will still have the same chance of ranking high. It will just be more important than ever to rank high for a few long tail keywords, so you get logged in someones history and later if they search other more general terms, you have a chance at ranking.

I personally think it is a massive infringement on privacy, and to make it the default (and not opt-in) adds insult to injury. Not only is Google collecting are data, you can bet that they are going to use this data and sell it to companies, similar to the way cable companies aggregate data on their DVR and head-end systems, with people’s viewing habits. Big Brother is watching, and it’s all about their bottom line, don’t let anyone fool you into thinking otherwise.

I guess there are many ways of looking at this, but yes there should be an option to turn it off and on, technically there is, but not easy to find for the average user.

So yes I believe it will hurt many newbies, I allways delete my cookies after surfing, but how many people know how to do this.

So I guess only time will tell what the long term affects will be but I do believe longer term search keywords will be a big player in higher ranking in the future.

Rod

I think it’s ok. It can’t have too much weight, otherwise Google will lose people searching, when they always get same results. On the other hand – what about news etc.? If I search for example daily news or some special topics (i.e. swine flu) and if websites I read before did not update their news. What’s then? No. I think it is only one little piece.

I believe, keeping a website up-to-date, having unique content is more important. And the bounce rate and how long people will stay.