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google

Dominique asked 4 years ago
I was looking around seo sites today and found this, which hits the nail on the head:

What’s most notable about this, and past Google updates, is the rampant speculation on conjecture on what the algorithm changes consist of. Once again I need to restate that Google simply wields too much power these days. Unspecified changes to the existing (fully) unspecified algorithm simply create confusion, a bit of panic, and an inordinate amount of wasted time.

Here’s an analogy. Imagine a local business owner running advertisements that contain driving directions to her store. She’s spent a fair amount of time providing directions from various points, including back-roads and highways, to accommodate her geographically diverse customer base. Now imagine that the Federal Highway Administration in conjunction with State Departments of Transportation and various local agencies rearrange all the roads in a manner they think is a little better. And in so doing they tell no one of their plans, publish no maps, and only tacitly admit that changes were ever made. Now our poor local business owner has no recourse but to go out and drive all the roads herself, from all origination points she’s interested in, and republish her directions.

Sounds a little koo-koo, no?

http://www.tinpig.com/2008/04/googles-dewey-u.html

Not to mention that the poor customers never know which stores they will find along the road…

10 Answers
allfreechips answered 4 years ago
Its sure better than the federal gov taking over all search engines though <span title=” title=”” class=”bbcode_smiley” />

Dominique answered 4 years ago
@allfreechips 160497 wrote:

Its sure better than the federal gov taking over all search engines though <span title=” title=”” class=”bbcode_smiley” />

Oh horrors, what a thought! :shots:

splinterfree answered 4 years ago
the thing is that search engines are not considered to be an infrastructure technology per se. it is not as though the government is responsible for providing the search results on an “equal opportunities” base.

instead it is operated by a corporation part of who’s goals is to deliver superior search results to users. the algorithm is more geared towards users, not webmasters.

furthermore, google is not interested in someone “posting signs on how to get to their website” by manipulating google’s algorithm (which in fact what SEO truly is) as it skews the search results and does not show true representation of search results by relevance.

sooo, it’s an interesting example but doesn’t show the big picture. :hattip:

Dominique answered 4 years ago
True, but you can have truly wonderful websites that do not know anything about seo and fail to even be indexed.

So some SEO knowledge is assumed by the search engines. Google webmaster is there to educate webmasters about how to design sites that the bots will index properly. And there is additional information to befound more and more frequently, google is actually working hard to communicate to webmasters what is right and what is wrong with their sites by making all sorts of tools available.

These things also tell you in a way what changes have occured in the algorithm – for instance the addition of warnings if your meta tags descriptions are too long or too short indicates a move back to meta tags as a method of sorting sites.

Following google’s SEO instructions and using tactics to fool google are two different things and cannot really both be called SEO. But they are and that causes wide spread confusion and allows some so-called SEO experts to lead webmasters following their advice into doom.

Agreed, google NEEDS to improve results. Where you used to find sites that offer products and have helpful descriptions and verbal comparisons, all I see anymore is ebay and price comparison or discount sites. The quality sites have disappeared from the top results. The trouble is, any experiment meant to improve results for users can ruin any number of innocent businesses.

Be that as it may, google is god and can make or break any business with a key stroke. It is at best an imperfect system, and it leaves many innocent victims in it’s wake. It would be a lot better if google didn’t rule by such a large margin.

splinterfree answered 4 years ago
@Dominique 160531 wrote:

True, but you can have truly wonderful websites that do not know anything about seo and fail to even be indexed.

i would think that these are isolated cases. unless you live on an ‘internet island’ where you don’t link to anyone and not one single site links back to you, you will be indexed in one way or another.

i agree with most things you say dom, except for two things:

a. SEO goes beyond following google’s instructions and often overlaps into the grey areas like buying links or this 3 way link exchange scam (some are alright, but i get daily requests to get a link back from the shittiest sites in the world with no valuable information and a zillion contextual links)…

b. google is not god, but we make it to be, because their search results are substantially better than other SEs.

i also think that google is somehow related with CIA (some fficial&client=firefox-a” class=”bbcode_url”>sources say that CIA money was used to startup google) and all your email stuff, traffic patterns, docs, etc are potentially being monitored…but that’s completely off-topic :roflmao:

Inspiration answered 4 years ago
I see a lot of sites with stuffed metatags and are not being hit by lower SERP.

I do not know how these guys do that.

Any idea ?

Rick

Dominique answered 4 years ago
Look for them 6 months from now. :hattip:

Andy – bet365affiliates answered 4 years ago
@Dominique 160678 wrote:

Look for them 6 months from now. :hattip:

Exactly. Getting to the top is the easy part, staying there is what really counts.

LadyHoldem answered 4 years ago
I’ve tried it both ways, all content, and hope for backlinks (got a few) and edit, update, and optimize for google.

Option number 2 definately works better for me.

Ziggy answered 4 years ago
@Andy – bet365affiliates 160793 wrote:

Exactly. Getting to the top is the easy part, staying there is what really counts.

Indeed, wise word. I have been on Googles first page for quite some time. Last night I checked and today also and I am nowhere to be found.

To make things even stranger, I never did rank in MSN Live – now I am on their first page.

Does anyone know whats up? The unfortunate thing about Google is that a lot, if not most, people use it for search. . .