With not all email service providers being cool with on accepting online gambling affiliates, there’s certain legalities that affiliates need to be aware of before hitting the ground running with any mass email campaign.
From CAN-SPAM compliance, to tips that can help you monetize your email data that are totally legal, check out this recent post that lays it all out:
Email Marketing Legalities in the Online Gambling Business
Just a head’s up… I personally think that one of the strongest channels for a newly regulated US market will be email. Who plans to venture down this route once the US fully opens up?
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