I am trying to compare my affiliate programs by their poker solution.
Some are software based and require downloading and installing and others are online games which require no downloads.
Some are software based and require downloading and installing and others are online games which require no downloads.
From your experience, which converts better?
My gut feeling is that by downloading a player commits more to the game and is more likely to convert in the future.
2 Answers
Each technique has it’s advantages. Flash / Java based are better because you don’t loose players that are afraid to download things to their computer (because of viruses or spyware), and neither you will have problems with less computer savvy people, that won’t find the install program in the disk, or with people that don’t want anything installed in their computer, so that noone finds out that they are playing. But it’s true that downloaded versions are better to keep your player. I think that you must try to have both versions…
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