harold asked 4 years agoWe have a US section on it which can be found here:
http://www.onlinegamblingpal.com/us/
The current layout doesn’t convert as well as we wish, people don’t seem to click the links much while the quality of traffic is quite good (organic search engine traffic from good terms).
The layout used works ok for us in other markets but maybe US visitors would prefer a different type of layout.
I would like to here other people’s thoughts on this. What do you think about the current layout? Any suggestions for improvement?
I’m especially interested in hearing some thoughts on the way we structure the top 3, with a small review for each casino with a text link in the first line of the review and a text link below the review. In other markets this layout is quite effective but maybe it is less suitable for the US ?
TheGooner answered 4 years ago
Perhaps one thing that’s a bit weak is the call to action … “visit now” on all three texts in the main panel. I mean really? Is Visit now the most exciting thing you can say in all three spots? That coupled with the banners (which always have a low click rate) mean that it’s not that enticing of a click. :sarcasm:
Also given the brevity of the descriptions, if I was looking for a casino then it’s likely that I’d actually click through via the “more” or “read this gambling review” to get the full details of the casino review. I’m just not sure that you close the deal on this page to get many direct clicks to a casino on the summary page.
But the reviews certainly do that :
eg http://www.onlinegamblingpal.com/reviews/rome-casino-review.php
So you might want to look at your stats and see how many times people are choosing those extra review pages as options – as it’s another step along the sales path – and should be considered a successful visit for the page.
Overall – I like your page though – I wish that mine were as well laid out
:hattip:
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