Lottery is one of the most popular and socially accepted forms of gambling. Many countries run national lotteries and even regional and state lotteries, offering life-changing jackpot prizes while also supporting a huge number of charities and good causes.
In the past, ticket sales have been mostly via retail agents but in recent years lotteries have made the move online with players able to purchase tickets to draws from their computers or via smartphones and tablets.
In addition to draw games, some lotteries also offer instant win scratch cards and pick-em games which often account for a sizable percentage of revenues generated.
Why Should Affiliates Partner With Lottery Brands?
There are two types of lottery brands that affiliates can work with. A growing number of official national, regional and state lotteries now sell tickets online and work with affiliates to drive players to their draws and instant win games.
The other type of lottery brand is secondary lotteries and bet on lotteries. The former purchase tickets on behalf of players not located in the country or state where the draw is taking place and the latter sees players bet on the outcome of the draw, often to win the same jackpot prize.
Lottery affiliation is in its early days so is less competitive than online casino, sports betting, poker and even fantasy sports. What’s more, lottery offers a sizeable audience to target, and once signed up, players remain loyal so the earning potential is as sustainable as it is significant.
What Do Online Lottery Brands Offer?
Official online lotteries allow players to enter the various draws they run by purchasing tickets via their computers, smartphones and tablets. This includes all draws run by the lottery, and any others that players can enter – such as the Euro Millions for players in Europe.
In addition to the main draws, most lotteries offer side games such as instant win. Online versions of these games are usually offered to players, allowing them to mix and match purchasing draw tickets with the anticipation and fun of scratchcards.
Secondary lottery and bet on lottery brands offer much of the same, except players can enter or bet on any draw from around the world. For example, a player in the UK could play US Powerball. In some cases, instant win games and even slots will also be offered to players.
Lottery may be a small affiliate niche, but those that make sure they are in it to win it have a very good chance of hitting the jackpot as the sector continues to grow.