Sports betting is one of the oldest forms of gambling and is hugely popular in all corners of the globe. The premise is simple – bettors wager on a particular outcome during an event, season or tournament with the aim of predicting the outcome correctly.
Early-day sports betting was relatively straightforward. Typically, bettors would visit a retail bookmaker to place their wagers. If they won, they would collect their winnings from the cashier. For some players, this is still how they bet.
But with the advent of the internet, online and mobile sports betting has boomed. Today, you can not only wager from your computer or smartphone but on a wide range of odds and markets including in-play and parlays.
Why affiliates should work with online sports betting operators:
Online sports betting is one of the most established iGaming verticals, and the industry generates billions of dollars annually. If you choose to offer sports wagering affiliate services, you can potentially tap into this huge market and generate significant revenues as a result.
Although the market is highly competitive, there are still plenty of opportunities even in the most popular sports like NFL and soccer.
In recent years, sports betting has become particularly big in the US which is one of the world’s most promising markets. Since PASPA was repealed in 2018, the market has grown to generate more than $1bn in revenue annually.
What do online sports betting operators offer?
The modern-day sportsbook operates offers a comprehensive player experience that includes real-time data and live broadcasts. Players can utilize stats, live markets and much more to help guide the bets they place.
Online sports betting apps and websites have a huge range of sports on offer. You’ve got the standard leagues, like the Premier League, NFL, and MLB. However, players can also bet on more obscure divisions, and – if the jurisdiction allows it – college events.
If you partner with an online sports betting operator, you will also have access to several bonus offers that you can promote to players. These include first deposit bonuses, promos for specific sporting events, free bets and much more.
Many sports bettors stay loyal to one brand, which provides a significant opportunity if you want to acquire players with a high lifetime value. Unless they have a negative experience, punters are unlikely to switch to betting regularly with another app or website.
That said, many do have secondary accounts which allows affiliates to push additional partner sportsbooks to their audiences and increase earnings.