Since 2010’s full implementation of the Unlawful Internet Gambling Enforcement Act of 2006 (UIEGA), many U.S.-facing online casinos have struggled with payment processing issues.
While this legislation isn’t a direct reflection on the business practices of the many international casinos that operate in the online gaming space, it does create a significant challenge for these online businesses. Currently, the biggest question facing casino affiliate marketers is what operators can process U.S. payments and deposits.
Since most affiliate programs are performance-based, affiliates only earn commissions as a percentage of player losses or when a player makes a deposit. So a casino affiliate can’t convert a visitor into a commission unless the online casino can process that player’s payment.
It’s become a priority, then, for casino affiliates to make sure they promote brands that can convert U.S. players, and that have no restrictions concerning the U.S. market.
“Many U.S. casino affiliates have been frustrated with the recent changes in payment processing procedures related to accepting and paying U.S. players,” state representatives from Ace Revenue. “This results in lower player conversions and significantly lower earnings for affiliates promoting these casinos.
“Since the withdrawal of eWalletXpress in October, there are no alternative credit card payment processors,” the Ace Revenue representatives continue. “Though this is nothing new to the online gaming industry, it is becoming increasingly frustrating for casino affiliates who do a great job in promoting partners, but, through no fault of their own, are not seeing the conversions or revenue they are accustomed to receiving.”
To help casino affiliates better navigate this confusing topic, CasinoAffiliatePrograms.com has begun an ongoing feature profiling those casino affiliate partners that do accept U.S. payment processing.
The list begins with Ace Revenue. In fact, this popular casino affiliate program recently announced that, in spite of the UIGEA, its U.S. conversions have been steadily climbing over the last few months.
“Conversions and processing are better than ever. Our affiliates are seeing outstanding returns by promoting the Silver Oak, Planet 7 and Royal Ace casinos,” Ace Revenue representatives state.
“The key to affiliate success as measured in higher earnings is to select partners who can convert the traffic and maintain good player value and key to that is good payment processing.”
Casino Affiliate Programs encourages casino affiliates seeking new U.S.-ready affiliate partners to take a look at Ace Revenue, and invites other casino affiliate programs to make use of CAP’s 11,000-member-plus community to announce their own ability to accept U.S. payment processing.