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NEW YORK (Reuters) – Yahoo Inc. (Nasdaq:YHOO – news) is expected to drop Google as the primary search technology on its site within a few months, the Wall Street Journal said on Tuesday.
According to the paper, some marketing firms say they have been told Yahoo will switch from Google to its own technology as early as the first quarter.
Sunnyvale, California-based Yahoo was widely expected to dump Google in part because it spent more than $2 billion last year to buy search technology through its acquisitions of Inktomi Corp. and Overture Services Inc.
The expected move comes as Google, the No. 1 Web search service, plans to go public this spring.
Company officials could not immediately be reached for comment.
This is excellent news! :la-de-da:
Once they lose Yahoo Google will no longer have the strangle hold on searchs that they do now. If AOL were to follow suit then Google would no longer be the 800 pound Gorilla they are today.:wavey:
I think their abuse of their current market position and the recent Florida update is going to haunt them throughout the year. 2004 should provide some much needed relief for webmasters from this tyrany. :bigsmile:
