Obviously, Google is the king of search. (Currently holding 65.3% of traffic among all search engines.) However, it’s important for affiliates to stay abreast of the other big search engines, too. This means Yahoo! which is holding steady in 2nd place with about 16% of the market share.
Yahoo is good if you can get in, I know some affiliates focus on Yahoo, and anything that comes from Google is just cream. Does Yahoo have a PPC program? Decent size?
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