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For poker affiliates, the WSOP is the gift that keeps on giving. Even though all but one of its matches have already been played, ESPN is just now kicking off its WSOP coverage, meaning that the event will be just as popular (if not moreso) with poker players in the months ahead as it was when the tournament was actually being played. Read more here.
Yes, I agree, this TV exposure does help. Just wish it was consistent all year.
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