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I was wondering what do you concider a good conversion ratio?
And what makes a casino a well converting one?Affiliate managerThat’s a tough question because of so many factors.
Prof and Cappy used to laugh at me … (and prob still do) because I’d run PPC ads that said stuff like ….. nothing here for bonus chasers… freebie lookers ….etc
now that said .. my new partners …. at least one who is very, very good IMHO ….. claims that free bonus keywords …. get like 100 or more times the searches as for instance casinos online.
and that the losers (bonus chasers) …. will be made up for in the long run.
personally…. only reason i don’t dispute this is the quality of the person who said it to me.
so …. maybe Cappy and Prof were right. (insert “damn… shoulda figured … smilie here” )
now that said …. it takes a lot more freebie keyword searches to land a good or great player than ….. keyword such as ….. high roller casino.
but you get a lot more. can’t say which is better because I’m only now trying out the freebie approach. *and bless my new partners because we are starting to rank with my writing and their ability ….. (most credit to them) …. for these situations.
but I’ve told you what I DO know for sure. …. the rest … is left to my betters such as Prof …. maybe he’ll chime in?
Quote:And what makes a casino a well converting one?There are many many factors which are going to affect your conversion ratios.
For example;
– THe casino’s reputation in the market, though especially on the referring website
– The reputation of the software the casino uses
– The quality of the traffic (eg. Fforums vs PPC vs targetted email newsletters)
– Does the website match the advertising that brought the surfer there ?
– How appealing is the landing page is
– How fast is the software download is
– How long the signup process takesThe most important thing is to do lots of TESTING & ANALYSIS. Get some good analytics software, learn it, and use it.
To begin, you can us Google Analytics, or AWstats. They’re both free to use.
This means trying variations on landing pages, signup processes, everything you can think of. Change one thing at a time, then analyse the statistics.
If you want more information on the conversion process, check this site out
http://www.marketingexperiments.com/To answer your question though… How long is a piece of string ?
A “GOOD” conversion ratio for Banner Click -> Depositing player would be 1:100 – 1:200.
