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This is the constant question all affiliate marketers ask. We’re constantly researching, developing plans, carrying out initiatives to figure out the best ways to grow and succeed.
However, there is an element in igaming that is sometimes overlooked: the importance of player values, their lifetime and retention.
In a recent video interview with iGaming Retention & Loyalty expert Shahar Attias (CEO of Hybrid Interactive) he discusses how integral player value and retention is for affiliate businesses to grow. And, also answers “What affiliates should be doing to capitalize on their existing resources to maximize their earnings.”
Check-out the full interview HERE in the CAP Blog.
That’s a fantastic interview – and it shows that affiliates do need to be further in touch with their player base, then just putting up a site and some banners.
I like what Warren said “whether you’re on CPA or revenue share, either way, you have to think about the player values and how good your operator is at retention”
You want to make sure that your program is working for you, and getting you the best performance from your players.
