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Apparently it’s not an accountant, but the casino aff programs seem to think everyone knows what it means.
So please clue in a newbie. Do I want the CPA option? And what does it mean?
When you choose to be paid CPA you will receive a set sum of money per depositing player, rather than a percentage of the deposits. A CPA payment happens once per player, the percentage happens for life (in most cases).
CPA stands for “cost per acquisition” or “cost per action”. It’s an advertising model. (Just FYI about the abbreviation–Dominique described how it works perfectly.)
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