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I am selling my web site InstantPokerMoney.com. This is a complete web site sale. All of the content pages, forums, members, email lists, etc. are included in the sale.
Instant Poker Money (IPM) is primarily a poker resource site for players who want free money or bonuses to play poker. The site has many poker room reviews, with a focus on poker rooms that offer bonuses with no deposit needed. It also features a current list of offers from other sites, such as the free bankroll promotions. IPM also has some exclusive promotions. Visitors can receive instant money bonuses which are only available through IPM. An important part of the site which sets IPM apart from other similar poker portals is the poker league. IPM runs monthly poker leagues at 2 poker rooms. The weekly tournaments are great for generating a base of returning visitors. There is also a featured poker room every month with a special freeroll at the end of the month.
I will not require that the buyer keeps the poker league running exactly as it is. However, I would prefer if the IPM league could continue in some way, and I will consider your intentions for the future of the site when making my final decision. If you have questions regarding the league and how to operate it, send me a message. It doesn’t require a lot of work at this time. The league standings are calculated with a script and the tournaments are recurring every week.
Here are some specifics about the web site:
Creation date: 08 Nov 2005
Over 2000 registered forum members
Over 200 verified subscribers to the newsletter (recently updated list)
About 140 subscribers in both of the league email lists.
The leagues have 249 and 435 registered members.Monthly revenue is about $1,500. Most of it comes from affiliate programs, and some is from pre-paid banner advertisements. All of the affiliate accounts are MGR accounts, but a good portion of the revenue also comes from CPA deals with other affiliate sites (those that offer free bankrolls, such as Poker Strategy and Poker Room School through Cpays). I have 15-20 different affiliate accounts, which makes it difficult to show a complete report of all revenue, but I have attached a few screen shots from some of the accounts.
Traffic stats for May 2008:
Daily unique visitors: 286 (385 according to Webalizer stats)
Daily page views: 1360I have attached some traffic reports from Google Analytics and Webalizer for the month of May 2008. About 70% of the traffic comes from Google, which means visitors are targeted and they convert very well. In fact, IPM has been very well ranked on Google for many months. It is in the top 10 for many key phrases that are related to the site’s content. A search for the site’s name returns a list of sitelinks, which indicates that Google views the site as an important resource.
If interested, please send me a PM or email me at webmaster [at] instant poker money . com
Please make a proper appraisal of the web site’s value before making an offer. Only serious offers and bidders will be considered.
I have received quite a few questions regarding the sale, so I will answer the main ones here.
Reason for selling:
I’m selling the web site because I’m starting a full time job next week. I wish I could keep running it, but it will become too difficult with this new job.
How to run the league / Time needed:
Running the leagues doesn’t require too much time. I send the tournament details to my affiliate manager every month (just need to change dates and passwords at this point). I have to add the tournament results in the database (I usually do this once or twice a week). The points are all calculated automatically by running a script. You also have to update the database and the site at the start of a new month. Those are the important things which must be done for the league, and it only takes a couple hours per week. However, there are currently some more time-consuming things on the site, which you may choose to discontinue if you prefer. The forums take a lot of time to moderate. I currently require 3 posts to have access to the password section, and I manually give access to members (this could be automatic if you want). I also have emails sent before each tournament, so I have to prepare all those emails for the upcoming month.
You will need some technical knowledge to run the leagues. Everything is already set up, but it will help a lot if you already have experience with databases, editing html and understanding php. There is a control panel to run the site.
Affiliate accounts:
I’m not sure if my MGR accounts can be transfered. In either case, I was not planning on including the accounts in the sale. If that is important to you, we can always negotiate a price for the transferable accounts if you make an interesting offer on the site.A significant amount of revenue comes from CPA deals. You will be earning the same revenue from those accounts starting on the first month. As for the MGR accounts, I receive many new sign ups (over 100 per month at some poker rooms) so it doesn’t take long to start generating revenue.
Revenue and Expense details:
If you want my spreadsheet with the 2008 finances, send me an email at webmaster [at] instant poker money . com and I will send that to you. This will give you a breakdown of all my revenue and expenses.
Keywords:
The site receives most of its SE traffic from these keywords:
free poker money
no deposit poker
no deposit bonus
free bankrolland many variations of these keywords.
Price:
At this point, I’m looking for offers. Once I receive enough offers, I want to start a bid for the site. However, if someone offers enough money I might sell the site without an auction. If you are interested, please make an offer.
I have received a lot of interest for the site, but not too many offers. It seems most buyers want a guide price before making an offer.
PAP suggests 10 to 18 months revenue for the price. Since my traffic is well targeted and considering that the site has good content, a community of players, a unique league that differentiates it from competition and good growth potential, I expect to sell it for at least 10 months revenue.
I am therefore suggesting $15,000 as a starting point for the site’s price.
than you should include the aff acounts also i think?
I understand you might not generate the same commission on the first month with new MGR accounts, but I expect you can obtain and even surpass this revenue rather quickly. My average revenue over the past 5 months is about $1,500 but it’s actually increasing. The past 2 months have generated revenues closer to $2,000. For that reason, I believe you should take the revenue from MGR accounts into consideration.
perhaps…but this is taking into consideration the unknown. Good luck with the sale…a shame to sell such a profitable business but then – who knows what the future will hold?
Clearly if you want to sell the site by the “revenue” model, you’d need to include the revenue (affiliate accounts). :tongue:
Otherwise perhaps you should multiply your FIRST months revenue times 12-18 instead of the average.
How many new depositing players do you get each month? Because frankly, unless that number is astronomical (and proven), I don’t believe someone will pay 15k if you do not include the current revenue.
Noone here can know for sure if you didn’t recruit many players in the past, now the website has gone stale so you decided to sell. I’m not saying it’s the case, but noone here wants to shell out 15k and after the first month see 3 new players.
A significant portion of the revenue comes from CPA deals, so you will be earning that same amount starting on the first month. Over the past 2 months, CPA deals have generated over $2,400.
As for new depositing players, the site gets a few each month. For example, I had 6 new depositing players last month at Carbon and another 6 so far this month. There was a total of 19 deposits last month and 17 so far this month at Carbon.
