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I registered a number of domains with the word bloody as part of each of them. In particular I managed to get bloodylucky.com for use in casino affiliate programs along with some others such as bloodycheap.com and bloodygreat.com. I thought I was extremely lucky (or as we would say here ‘bloody lucky’) to get such great names in the dot com top level domain.
Here in Australia, and I gather, UK and many other Commonwealth countries, the word bloody is a swear word used as an intensifier although today I think that it is a little old fashioned. This use, as part of the domain name, gives the web site character and makes it easier to remember.
My son reckons that the word bloody doesn’t have the same meaning in the USA.
A description of the word bloody that I found was as follows:
“The word bloody is the adjectival form of blood but may also be used as a swear word or intensifier. In this context it is of lower intensity than fuck but stronger than damn. Some say it may be derived from the phrase “by Our Lady”, i.e. a sacrilegious invocation of the Virgin Mary, although others regard this explanation as dubious. Another theory is that it simply comes from a reference to blood.
Although considered profane in the UK and Commonwealth, it has no particular significance in the United States. The use of bloody in adult UK broadcasting aroused controversy in the 1960s and 1970s but is now unremarkable, much as happened with fuck in the 1980s to 1990s.”
The statement that it is ‘of no particular significance in the United States’. Does that mean that the Americans don’t recognise it as a swear word or as an intensifier or is it simply stating that it wasn’t controversal at that time?
I would like to hear the views of any Americans on this. Was I extremely lucky to pick up these domain names?
Thanks for your views
Ken
in Melbourne AustraliaHere in California the only time you here the phrase used is to describe something bloody ie. a lot of blood. I don’t know if that helps any but that my 2 cents.
eng35
hehe, not much in the line of brittish culture on the west coast?
east coast i’d know what you’re talking about, although we seldom, if ever, use bloody as in ‘bloody hell!’. it’s taken as an intensifying adjective, but never as a cuss. certainly nothing the level of f$?k.
– mongoose
