Excellent piece (in my opinion) by a great SEO in our industry, Mike Litson.
Essentially, Negative SEO is becoming an issue on the rise, especially in the iGaming sector. Take a look at some cases of Negative SEO (Mike does an awesome job really getting into it and extracting some excellent info to share) along with some solid tips on how to prevent it:
Warning: Cases of Negative SEO & How to Prevent It
With the community… anyone felt a hit from Negative SEO? Would love to hear about experiences going on out there.