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I have a client from my consultancy arm that wants to get into sports betting as an affiliate. However my experience is only online bingo. So a question to all the UK sportsbook affiliates out there;
Is there any point in launching a new UK sports betting affiliate site? Irrelevant of design, content, niche, rankings…. surely everybody in the UK market now has an account with all the major bookies? There can’t be that many more than a handful of (small) bettors who you can sign up as new members to the brands? Surely there’s no point in me running links to Hills, Laddies, Corals, PP etc as anyone I send to them will already have an account and therefore I get no revenue?
Or am I being dumb here……..
I think the key here would be finding the best undiscovered ones. I don’t promote sportsbetting but I’m sure someone here on the board knows good/legitimate sports betting sites that aren’t as common as Hills, Laddies, Corals…etc
It certainly seems to be getting tougher to convert players in general, although perhaps last year’s World Cup is partly to blame as it may have mopped up any latent demand for new accounts with the various giveaway offers that were out there.
We’ve had success in recruiting headline numbers of new accounts with smaller/newer bookmaker but, and it’s a big but, when you’re working on rev share, these accounts are generally poor in terms of lifetime value. Question is this I suppose, for every 1 genuine punter acquired for say bet365, how many punters from one of these small/new bookies would you need to make the same revenue over the longer term?
There’s still a market out there in my opinion, but you’ve got to be increasingly innovative in your approach/marketing to make it pay.
