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I humble myself in front of the experienced people here. ok, enough of that.
I am trying to run some numbers and while I know it all depends on many things: What is the average conversion rate you are getting? I am hearing that it is between 1-3% or uniques and if it is lower, switch porgams. IS that about right ? Is anyone avergaing more than 3%? Any one averaging less than 1% and still staying with that program? If so , why?
I am trying to work out my marketing program so any advice would be appreciated.
Thanks
profezor
Hi there,
Your question isn’t quite as simple as that. Conversions always depend on the quality of traffic and I find general averages of little value unless the source of the traffic is known.
For example, Pay Per Click search engines vary considerably, from my experiences.
Overture has consistently converted better than 3% for Unique visitiors to real money players. 7 Search on the other hand has been around 0.5% conversion.
Also, conversions may not have any meaning unless you factor in the cost of the advertising and player value. Again, Overture may convert at 3% or 30 real players for every 1000 uniques, but it may have cost you $7 per click through. 7 Search on the other hand may have only cost $0.30 per CT and produced 5 real players for every 1000 uniques. So whats the per player value and which got the best result based on cost of advertising versus player value. If player value was $300 per, then Overture cost $7000 and paid out $9000. 7 Search would have cost $300 and produced $1500.
Also, consider other factors, branding value, advertising that gets you lots of views but little conversions is still a a positive thing even though immediate monetary rewards are negligible. Then theres the issue of traffic volume. I’ve used PPC’s that have great conversions for me, but they were so small that even with great conversions they never generated enough traffic to even make a dent in my bottom line.
Keep in mind these scenarios are only hypothetical but it helps you understand what I’m getting at.
FYI – The only PPC’s I’ve ever made a “serious” profit with are Overture, Findwhat and ePilot. ePilot only made it because it landed me a few whales (players who spent more than $10,000) and 7 Search gave me players but they always seemed to win!
Hope this helps you think about things in terms of profit rather than general conversions.
Kevin 11
Kevin,
Thanks yes it did. I am aware that the quality of traffic is key. I am actually a traffic wholesaler, but what I was not taking i to account was the value of the client. I have seen $150 to $350 which is quite a wide average.What I guess I need to do is to experiment and see what works best for me. Once found, plow as much money as I can get into it.
Is PPC the only thing that works or is email, banners, whatever else effective as well.?
profezor
And conversions aren’t all there is to it either.
I promote casinos that convert super, they offer free money and they have a super high conversion rate. They also have very poor player retention and I make little money from them.
Then I have casinos with a poor conversion rate that really have an excellent retention rate and I make a good amount of money with them despite of the poor conversion rate.
You hit the nail on the head Dominique.
It all boils down to the lifetime value of the player. Once you have a good idea of this value for a particular casino, then you can make sense of the numbers and hopefully turn a nice little profit.
Speaking of player value, anyone wanting to share their own personal views of this value for various casinos?
I’ll start – the 1cnp group has show $193 per player
Looking forward to hearing more…
Kevin 11
lifetime value, well I guess if you are bold enough, an acquisition cost of anything less than lifetime value will give you a profit over the long term.
