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A Business Case for SEM from PJ Fusco at ClickZ looks at the new Search Engine Marketing, Inc. book from Mike Moran and Bill Hunt of IBM, long-time speakers at our SES shows on the topic of big site optimization. She finds it full of great fundamentals for anyone to use. FYI, a first chapter excerpt
http://feeds.feedburner.com/RevenewsSEMAndPPCCoverage?m=3485
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