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Are you concerned that the upcoming option for web users to “opt out” of Google Analytics tracking will mess up your online marketing stats? Or do you think that, given that Analytics mostly reports in trends, that it’s probably not going to have much of an impact? Read the story at the CAP News page, then weigh in and let us know what you think.
Although GA does provide nice statistics (for free), I recently ripped all of my GA code out of all of my sights, since I noticed a real disturbing occurrence — my site response times have gone in the toilet since I had added GA to them. Moreover, it is rumored by many close to the scene, that Google now considers response time, as part of their overall algorithm. I have reverted to my old analytics (perlonline.com) – this is not a paid endorsement. For a $ 10 flat fee, it gives me 80 % of what I need. This is a quick-and-dirty stats solution, and doesn’t involve any opt-in/opt-out choices on the part of the user.
To answer the question, it most certainly will effect webmasters, when people can choose to opt-out of this function. Anyone concerned with privacy issues over the Net, will always choose to do so.
