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Listen To Ben Edelman On Adware, Spyware and Affiliate Programmes HERE
Dominique mentioned I should post spyware related newsletters etc here. I am not really an aff marketer and so on. I am just a gambler bloke and wind up merchant who has a blog.
Hence I don’t know where to start with all of this, so figured the audi intro might work best.
PART ONE
0:00 – Introduction
1:02 – How do affiliates use adware; how does it work?
2:21 – Is it as easy as buying Google AdWords?
2:49 – How are advertisers defrauded by affiliates?
4:37 – Edelman teases next segment
Listen To Ben Edelman HEREPART TWO
0:00 – Introduction
0:22 – The many rules affiliate break when using adware
2:00 – Why advertisers and affiliate networks all but accept adware
3:05 – Why advertisers ignore affiliates using adware in the short term
(taking no action to protect brand or reduce frivolous spending)
Listen To Ben Edelman HEREPART THREE
0:00 – Introduction
0:42 – Do advertisers look the other way too much so as to keep “making numbers?”
2:14 – Why do affiliate networks choose to not collaborate with others (like customers) against adware?
3:40 – Affiliate networks are only fixing a “small part of the problem” and major problems remain unchecked; networks are “largely oblivious” to them!
Listen To Ben Edelman HEREPART FOUR
0:00 – Introduction
0:20 – Is an “Affiliate program/adware audit” a good idea? Why?
1:22 – Transparency: The key issue
1:43 – How can advertisers get more information (transparency) on affiliates?
2:43 – What can affiliate managers do TODAY to protect themselves, their company?
Listen To Ben Edelman HEREPART FIVE
0:00 – Introduction
0:19 – Does doing the right thing mean alienating affiliates?
1:20 – Are affiliate networks motivated – or not – to do the right thing?
3:11 – Fixing the system: Networks, affiliates & contracts.
4:53 – There’s hope if advertisers push networks and/or network competition increases
6:00 – How to get alerted to new podcasts.
Listen To Ben Edelman HEREThank you Joeyl!
You rock!
