Hi Folks,
As you know some programs have a single property and others have multiple properties.
I’ve always grouped and promoted all the casinos from each program by software brand. (eg. RTG, Rival, Vegas Tech, MG etc.)
I’ve noticed some affiliate sites don’t. They just mix the brands and properties on the same page.
Do you think it improves conversion rates by promoting them by brand or do players even care? (I would imagine newbies don’t even know the software brands but seasoned players do.)
thanks
Slotplayer