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Hi Everyone,
We will be launching a new 49er Casino website in the next few months. The site mascot will be Yosemite Sam and we have the backing of Warner Brothers on this.
We just want to hear some feedback in regards to this endeavor. Do you think using Yosemite Sam and having the backing of Warner Brothers will lend more credibility to the site? Would you be more willing to promote this site than the current one?
We’d love to hear your feedback on this.
Regards,
49er Casino definitely needed a makeover with some kind of hook to appeal to players. I tried promoting it a few times, and had little success. I think the Yosemite Sam idea is a good one, with one caveat.
I would be concerned that using a cartoon character might be perceived as marketing gambling to kids. I don’t know how you would defend against that criticism, but hopefully you can find a way to address it. Certainly, the branding idea is a strong one.
Thanks for the feedback guys.
“I would be concerned that using a cartoon character might be perceived as marketing gambling to kids.”
This is my main concern too.
First of all, I want to say that I have little knowledge of the demographics of people who play at online casinos. So I can just speak for probable players in my generation (20s to early 30s) that Yosemite Sam is really a pop culture icon of an older generation. If that’s who is being targeted, I think that Yostemite Sam is a great idea…
As for your question about Yosemite Sam (and Warner Bros. backing) lending credibility to the casino, I would certainly think that it would (and that would go for most age groups).
Lastly, in response to the issue with children and gambling, I’m not sure if children today recognize Yosemite Sam like they would with Bugs Bunny or Tweety Bird…or many other cartoon characters for that matter. And when I was a child, I thought Yosemite Sam was scary, anyway. :drink:
Anyway, that’s just my opinion as a jaded, pessimistic generation “y-er” (I just thank God I missed the gen X cut off by a year…)
:woo-hoo:
