I originally posted this in the general forum but firgure this may be a better area to ask for help……………
I know PPC is getting more expensive each day. I have done some keyword testing and am getting players to the site but conversion is not great.
Is there a way to increase the conversion ratio with the ad itself?
What has been the experience of other folks that have tried this?
Is the norm to have the click go to your site or the site you are promoting?
Or is it comparable to buying traffic (I mean sending donations to sites that sell traffic… )
TIA
F2E