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Webmasters,
As APCW continues to grow, I strive to improve it’s reporting methods. The Casino Performance Reports have been revised again, and provide even more statistical data in an easier-to-read layout.
When APCW started, we reported conversions, player values, and webmaster income averages. Soon after, we implemented the 3 month averages for these same figures. Last month we introdued the “medium” and “range” figures for webmaster income per webmasters requests, and hope this yields a better understand of the revenue distribution.
New for 2004, we have added two additional variables to help your marketing decisions:
TREND ~ This stat is under the Conversion Rate category, and it helps to show the current direction of this programs success with it’s real player conversions.
CLICK VALUE ~ In simple terms, this is the average revenue paid to webmasters for each hit sent to that program. PPC webmasters may find this very informative when deciding on their bidding tactics. Email campains can also be more accurately estimated for ROI. Basically, if it “takes money to make money”, you should see these figures.
The APCW is empowered by webmaster members, and I look forward to your suggestions, participation, and serving you well in the coming year.
I just applied for membership–looks like a great program!
Hi,
I’m now joined
Yes you did! Thanks!
It’s almost month end, and you (along with several others) will have your first opportunity to take advantage of the reporting and tracking process!
Thanks to everyone who participates…
The reports are very helpful and the APCW is a great idea.
Any plans to give more detail on the site about the methodology used to come up with the numbers. For me it’s almost there but could be clearer.
Also, unfortunately I’m not working with some of the programs that are reported on. It would be great if more could be included. More programs means more information.
Just wanted to provide some feedback on this because the idea has so much value to affiliates.
Thanks again,
PS – I’de be happy to elaborate more if you want to PM me…
Kevin,
First, THANK YOU for your participation, suggestions, and enthusiasm. I am very happy to hear that the information being produced is so useful for you.
Although the APCW crunches numbers and tries to help webmasters run their businesses, I must keep in mind that it’s eventual success lies in the SERVICE I provide to the webmasters and casinos.
To address your suggestions:
=====================“Any plans to give more detail on the site about the methodology used to come up with the numbers.”
That’s a slippery slope of sorts… I mean, it’s not really complicated to figure these numbers, just time consuming to explain it with complete clairity. For example, I could say:
“Conversion rates are the total of all participating webmasters new purchasing players for the month in question (here after referred to as “X”) divided by the total of all participating webmasters unique hits (if provided by the program) for that same month (here after referred to as “Y”), or the formula: X / Y = Z, with “Z” being the conversion rate rounded to the nearest hundreth of a percent.”
But it’s easier to say:
“Total of new purchasing players divided by total hits delivered to that program (unique hits used if available).”
Not as clear, agreed, but it does conserve space. :p I hope that people use will use this forum (as you have) if there needs to be additional explaination.
====================
“…I’m not working with some of the programs that are reported on. It would be great if more could be included.”
During the first two months of reporting, APCW did report on non-member programs such as Captain Cooks, Rich Webmaster, and Club Dice. The general feedback I received from CASINO members was that the did not think it was equally fair to give information about these programs if said programs were NOT willing to join APCW as a member. I agreed. Casino programs that are willing and open to participate with APCW webmasters SHOULD see some kudos from us as a reward.
Believe me, there are many programs out there who DO NOT want to join APCW. For example, I have sent at least two (2) emails about membership to the following programs:
Casino Pays
Captian Cooks
Casino Profit Share
Roxy Affiliates
Casino Partners
Rich Webmaster
ICM Casinos (Swiss, etc.)
Bright Share
Gaming Pro (City Club)
Vegas Affiliates
Wager ShareI have never received a response from there programs, other than a nibble form BrightShare and Casino Profit Share… neither of which followed through.
I do find it VERY interesting, however, that given the detailed tracking PlayTech offers to it’s webmasters that NOT ONE PLAYTECH casino has even showed an ounce of interest in APCW.
Just food for thought.
Kevin, please continue to post suggestions and comments here. As I’ve always said, APCW should be as open as possible.
Thanks for such a detailed explanation to my post.
I completely understand your position. It’s too bad that other programs/casinos do not see the value in this or wont let themselves be measured against their competition.
