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PartyPoker is back on TV with a campaign to driveawareness of our new differentiated brand positioning which is summedup in the tag line ‘Love to Win’.

The TV ads focus on delivering the following key messages for the brand:-

1. More people win at PartyPoker
2. PartyPoker humour and inclusive personality
3. Focusing on the new table visual
4. Tagline ‘Love to win’

These ads also drive awareness of our key tournament for 2008;The PartyPoker.com King of the Table, this is our biggest ever tournamentwith a $2m prize pool.

The TV ads have been developed across both .net and .com and are being aired in CanadaUK, Germany, Denmark and . We expect to roll out further into France and over the next few weeks.

This will definitely help affiliates convert more players from their websites after such TV exposure. Take the opportunity to promote PartyPartners brands and enjoy huge TV commersials working for you!

Nicklas – PartyPartners

[sukjo1]

Poker and Casino themed shows are good for the industry. As I spoke on yesterday at CAP Down Under, streaming media, in addition to higher internet speeds, is a key in this. It’s all a battle for eyeballs and the entertainment industry dollar, so be it TV, internet or another media platform, you want for the audience and the players to find you. How about some fine tuned PartyPartners streaming media code to incorporate into affiliate websites? By the way, looking forward to CAP TV, and I need to update the content on Casino News Media YouTube, so between PartyPartners, AffClub.com and PartyPartners.com (and perhaps PKR.com, Virgin Games and 888.com also), I think that objective will be reached. Look at the success of Marvel Comics – Marvel Heroes cross over from comics to TV to web! I’m looking forward to these exciting and practical developments. A quote from Charles Darwin that I didn’t quite fit in on my time as chair… “In the long history of humankind (and animal kind, too) those who learned to collaborate and improvise most effectively have prevailed”. And, if you missed it yesterday, James Packer, Australian media and casino tycoon says, “Internet is like electricity” and Rupert Murdoch, “Big will not beat small anymore, it will be the fast beating the slow”. I think were giving more fodder for the likes of CAP Magazine, Poker News and Bluff to write about here. It’s the quick and the dead at CAP Down Under, and in this business full stop. PS: I think Renee from Australia’s Rewards Affiliates will do awesome as today’s chair at CAP Down Under.
Best Regards
Greg

Greg Tingle
Director
Media Man Australia
Casino News Media

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