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Party Gaming has taken a decisive step that consolidates our strong position in online poker and concludes our skins strategy that served us well in the early stages of development of PartyGaming. In a $250m deal, Empire Online has agreed to sell to us EmpirePoker.com and other associated white label and affiliate agreements relating to AceClub.com and StarluckCasino.com.
Press release is available at http://www.partygaming.com
What does this mean from an affiliate’s perspective?
1)Please stop promoting any existing trackers of Empire. PartyGaming will not be responsible for any revenues / payments from existing trackers of Empire.
2)Empire Online Limited is responsible for all dues to you as of 14th Feb’06. Please contact Empire Online to settle the same.
3)Starting Feb 15, 2006, EmpirePoker.com is part of PartyPartners, PartyGaming’s affiliate programme. To promote EmpirePoker.com, please contact us to have fresh trackers issued.
4)All existing affiliate deals with Empire do not hold good on the new Empire trackers which will be issued by the PartyGaming affiliate team. Your Affiliate contact will also confirm the deal that PartyGaming will be offering for promoting EmpirePoker.com
Please do not hesitate to contact us at [email protected] for any further clarifications.
We will be glad to address all your queries and concerns.
Affiliate Team
PartyPartners
Will Empire poker join the Party network again as a skin or will the games be seperate from Party?
So this means that affiliates will not be paid in the future for any players that have been previously aquired that play on Empire?
Sounds like Partypoker partners are not going to honor the existing players that Affiliates acquired for Empire Poker.
So much for contracts with Party.
Life long ownership of players – huh!
I completely removed all links pointing to Empire Poker from my network and I recommend other webmasters do the same.
Dear Affiliates,
This is to clarify some items related to the above posts.
PartyPartners,the PartyGaming Affiliate Program, will now include EmpirePoker.com as one of its brands, so that you can continue promoting EmpirePoker.com.
If you are already registered as an affiliate with PartyPartners.com, please contact your Account Manager who can provide you with more details or write to us at [email protected].
If you are currently not a PartyPartners affiliate, please visit
https://secure.partypartners.com/join_now/reginitial.jsf?masterben=affiliatesignup to registerSince Empire Online is responsible for settling all dues they have with you, PartyGaming will be unable to assist you with enquiries related to revenues for players you referred to Empire Poker, Ace Club Casino or Golden Stars Casino before Feb 14 2006. Your current trackers will also no longer be valid for promoting Empirepoker.com. However, we wish to re-iterate our commitment to any contract you have with PartyGaming or PartyPartners.com.
Regards,
Affiliate Team
PartyPartnersAce Club? What’s wrong with Ace Club now?
I lost a very nice player when Golden Stars closed. Everytime you close something or acquire it, our hard earned players disappear into thin air.
In other words… you will acquire all of the players that we recruited but we will not be compensated for them.
In other words… remove all links to empire unless you plan on getting screwed going forward.
Your current trackers will also no longer be valid for promoting Empirepoker.com.
Why is PartyPartners making the transition so incredibly difficult for the Empire affiliates? It is very unlikely that everyone will be able to update their websites on such short notice. Basically you have told everyone that they will not be compensated AT ALL for players referred yesterday, today, tomorrow, etc. until they start using the new PartyPartners tracking links.
What makes this situation more laughable — affiliates have to contact Party directly to get the new links? Why? Why aren’t the links available within each person’s affiliate account? Party isn’t exactly known for their outstanding support… If affiliates need to contact Party directly to obtain new affiliate links, it will most likely be an exercise in waiting, waiting, waiting…. for 6 months, no doubt.
Everytime you close something or acquire it, our hard earned players disappear into thin air.
This is a very disturbing trend, and this can’t be allowed to continue. It should be expected that Party will KEEP the referral database intact, and that affiliates of Empire will be compensated accordingly, for life. If this isn’t technically possible (or if Party doesn’t want to spend the cash to hire someone to figure out how to do this), then they should “buy out” each affiliate with a mutually agreed-upon “lump sum” payment. Party should not continue the trend of simply destroying or ignoring the referral database every time they acquire a new property.
We need to think long term. If Party becomes even larger, they will most likely buy up additional poker rooms and casinos. For you old timers here, how would you feel if Party acquired (for example) Referback and Fortune Affiliates, and then refused to pay you any of the residual income that you’ve been earning for years and years? I imagine some of you would probably say “oh well” and just accept it. I would hope that most of you wouldn’t accept this. If you let a program get away with this once, it will happen again and again. And that certainly is not the way things should be done, in my opinion.
So… Unless Party cleans up their act VERY SOON, I suggest that we don’t allow them to grow any larger than they already are. Obviously they have no interest in honoring lifetime contracts that were created with other programs. If you keep promoting Party, they will get larger, they will buy additional properties, and you will continue to lose the residual income that you’ve worked hard for in the past, whenever they purchase a new property. This SUCKS and we shouldn’t sit back and allow this to happen over and over again.
I have been quiet about this crappy affiliate program for a long time, but now I’m fed up with the never-ending stream of complaints, the lack of support, and the horrible business decisions. PartyPartners is by far, one of the worst affiliate programs out there.
Great post Engineer, I totally agree. We need to make it clear that we keep our players or this will keep happening and we will be the only people losing.
I agree completely…how is it expected that we email our AM for links when they don’t respond to emails?
You still haven’t answered if Empire will keep its own software, or share tables with Party.
How can Party just purchase Empire and ignore any commitments previously made to affiliates….its not like they were completely unrelated in the past (as in Fortune), but not too long ago they shared the same tables…
Is it possible this was Party’s way of making rakeback go away and screwing over any body who offered it? (btw I dont offer rakeback)
The affiliates definitely are losing here.
You may reach Empire Online by writing to [email protected]
PartyGaming will be unable to assist you with enquiries related to revenues for players you referred to Empire Poker, Ace Club Casino or Golden Stars Casino before Feb 14 2006. In order to discuss terms for new players you may refer to these brands, please contact your PartyPartners account manager or write to us at [email protected]
Affiliate Team
Party Partners
PartyGaming will be unable to assist you with enquiries related to revenues for players you referred to Empire Poker, Ace Club Casino or Golden Stars Casino before Feb 14 2006.
Ok guys, what that means is that Party is not honoring any contracts you had with Empire and they stole all your players from you as of a couple of days ago.
They also stole all Ace Club and Golden Stars Players – places they have owned themselves all along. So they are not honoring contracts they themselves had with you either.
Nice bunch of people to trust!
I am SHOCKED!
If anyone from Party would like to discuss this matter and actually take a stab at solving some of the evermounting issues, you know where to find me.
Dominique wrote:Ok guys, what that means is that Party is not honoring any contracts you had with Empire and they stole all your players from you as of a couple of days ago.They also stole all Ace Club and Golden Stars Players – places they have owned themselves all along. So they are not honoring contracts they themselves had with you either.
Nice bunch of people to trust!
I am SHOCKED!
If anyone from Party would like to discuss this matter and actually take a stab at solving some of the evermounting issues, you know where to find me.
PartyGaming never had access to the database of players. Empire Online is responsible for all the players you referred. I am sure there is a clause in the affiliate agreement stating that any sale of the sites will result in forfeiture of the revenue generated by these players. I am not shocked at all. I lost of ton of players myself, nothing we can do.
Party bought empire including everything, all the records, everything.
In the real world, you may well get fired after a company take over, but you do have rights to settlements in that case.
It’s theft, and I doubt that Party will do the right thing. They didn’t even map over the casino players from casinos they owned all along.
This is not just a bad way to act for Party in specific, with all the consolidation now and in the near future, it sets a very troublesome precedent for us. The industry is contracting and consolidating left and right, and this time next year there will be a much smaller number of programs around. Will we all be out of everything we have worked for all these years then?
It would be easy enough for Party to map the players over, like Casino Rewards mapped Captain Cook’s players over.
I bet Wager Junction will map the players of the 5 casinos they just bought over for us.
Some places care about affiliates, and some just don’t give a hoot. Party has forgotten who made them. Same for Casino Pays, the Partnerpage players were not mapped over.
Shame, shame! :banger:
