New brand campaign kicks off following public vote
Paddy Power launches their first brand TV campaign this week as part of a major investment in 2009 to support the brand around key sporting events.
The two launch ads will feature former Champion Jockey Richard Dunwoody and former England football player Carlton Palmer, with other nostalgic sports personalities set to feature in further executions later in the year.
The campaign will promote Paddy Power’s industry-leading concessions, launching this weekend, before the Carling Cup Final.
Pass Me The Soap Palmer
Carlton Palmer’s appearance is particularly unique in what is believed to be an advertising first following a public vote. The bookmaker allowed the public to vote on which former footballer from a shortlist supplied, they would most like to see appear in the bath-time themed execution. Paddy Power customers and the public cast their votes on the dedicated site passmethesoap.com.
Adam Perrin of Paddy Power said: “This work not only captures the essence of Paddy Power’s brand personality but also reinforces our market-leading betting offers, and should be a great talking point for our target audience.
Links to Ads
Richard Dunwoody http://www.youtube.com/watch?v=1fED75WxdWY
Carlton Palmer : http://www.youtube.com/watch?v=_qsLvBkNvHo
