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It seems the advertising standards authority in the UK has taken exception to one of our ads for Paddy Power Trader.
Big write up on the BBC here:
http://news.bbc.co.uk/2/hi/uk_news/7362081.stm
And a response on our blog here:http://blog.paddypower.com/index.php/2008/04/23/were-in-a-little-trouble/
Im still laughing at the 1st paragraph on the BBC article:“A press advertisement that linked online betting with increased sexual prowess…”.
All I can say is HELL YEAH!
Cheers
Fintan
Hey Fintan, congratulations on getting a lot more exposure than you ever paid for! Always nice when the mass market sees your brand!
I’m afraid I can’t take personal credit for this one, but the reaction from people in Canary Wharf where the billboards were displayed was well received, as they all understood “making money being short”.
But as always, you’ll always get someone who will complain.
We had a similar problem with our bingo campaign and had to set up this website http://www.shouldthisbecensored.com/
