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Paddy Power and Liverpool FC Reunite

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  • August 28, 2008 at 9:25 pm #610750
    fintan
    Member

    From today’s CAP Newswire:

    We’re glad to be back, says customer acquisitions manager

    August 28, 2008 (InfoPowa News) — Having parted company two seasons ago, Paddy Power plc and Liverpool FC came together again this week in a new sponsorship deal that replaces Liverpool’s most recent agreement with rival online betting group Unibet.

    Matt Cunliffe, customer acquisitions manager for Paddy Power, said his company was pleased to team up again with the Champions League finalists, adding, “We’re delighted to be working with Liverpool again. The partnership was as successful commercially as Liverpool were on the pitch when we last worked with the club.”

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