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Yahoo is Yahoo, Google is Google. Share of people searching on Google has been expanding every month. Same with Yahoo. Basically it was at the expense of AOL and all the dying search engines.
The thing to compare is something we can’t see for a couple of months: any change in the percentage of people in March and beyond who search on Yahoo compared to how many search on Google.
Personally I don’t care about what these mega corporations do since we can’t stop them, but the important thing is that there are now three games in town, and since MSN announced they won’t be ready till 2005, Yahoo is the wild card. Anybody read how they are talking about “personalized search”? This could well mean when each of us searches for “online casinos” that we will all get a different results based on previous surfing habits that Yahoo cookies are phoning home. This could be a good thing, or it could be a way that they screw everything up in a different way for everybody, or it could be that the really big corporations will get preferable treatment because they will pay for it.
Quote:we will all get a different results based on previous surfing habits that Yahoo cookies are phoning home.Funny shit… LOL… and entirely possible. But this method of using cookies has been in existence for a long time, such as with Doubleclick – and I’d think that if Yahoo were going to try something like this they would do it with GREAT care and advance warning.
I’m not too worried about MSN yet – but you think they could have started on something like this about 5 years ago? LOL… but when they do it, it will monopolize your computer (ie. with Longhorn as you suggested) and the rest will probably find themselves in a bit of trouble.
Meantime? Watch Google as it tries to right the ship – the results right now still stink to high heaven, but at least it isn’t the pre-Florida cesspool. And watch Yahoo who seem to have gotten off to a pretty good start for a “new” engine.
Targetted search based on geography is not good for the average surfer. When I go to lycos and look up online casinos all I get are land based casinos in the edmonton and calgary area (major cities around me)
Hopefully if they do offer local or country search, the user always has the option to over ride it.
Antoine
