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There is only one way a buyer will value it ,the average earnings .We have bought many sites and we always look at last 6 months revenue plus the player base.I can tell you 100% the earnings the seller quotes us has never been close and usually 50% less .Probably they had some help boosting the revenue ,who knows.
The website name will have something to do with the value as well. One word domains that is a keyword would be worth way more than keyword-keyword-keyword.com. Some are even worth millions.
The earnings as the post above me said plays a part also.
Have a look at the last 6-8 months revenue, and average it. for affiliate accounts.
for your site, thats up to you, a savvy buyer would look at your SERP ranking, history of your domain, the site itself layout and structure, cms etc.
say you earn 100,000 a year with all the affiliate accounts
plus your site network 10 sites
how much is that worth then?
Rather than looking at past earnings, I mostly look to estimate how much I think I will be able to get the site to earn by improving it, taking into account the following factors:
– Traffic
– Keywords it is being found for
– Age of the domain and of the site
– Content – must be well-written and original
– Domain name
– Genuine back-links (i.e not paid-for and unlikely to disappear)
– Potential to improve the site’s on-page SEO@Dendrite 226706 wrote:
Rather than looking at past earnings, I mostly look to estimate how much I think I will be able to get the site to earn by improving it, taking into account the following factors:
– Traffic
– Keywords it is being found for
– Age of the domain and of the site
– Content – must be well-written and original
– Domain name
– Genuine back-links (i.e not paid-for and unlikely to disappear)
– Potential to improve the site’s on-page SEOI agree with you 100%. My group looks at the same factors.
