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Danny Sullivan wrote an interesting article last night on SearchEngineLand.com – that in my opinion is right on track … he has a simple, but straightforward case study and is definitely worth the read.
How Being “Friends” On Google+ Leads To Better Rankings
Social Signals NEED to part of any SEO strategy and this includes your link development … Yes, Link Building needs Social Signals as well … its not simply about on-page ranking factors … the pages that link to you pass equity based on their own weight and stimulating this will increase the LTV (life time value) of a link.
just another note in regards to Social Signals:
I highly recommend the following networks for use in Socialization:
- Facebook (like & share)
- Digg
- StumbleUpon
- Kristi
- LinkedIn (if business related otherwise do NOT use)
- Google +1
- Yahoo Buzz
The usage of social buttons on-page is an influencer as well – metrics are measured and weighed with interaction.
Also, do NOT forget user comments and bounce rates – if you can induce a click beyond the page the signal may have additional weight
Some people say that there are nofollow scripts in twitter, facebook etc and they do not allow to pass the rank juice to other sites via links. What do you think of it ?
@scottpolk 230446 wrote:
just another note in regards to Social Signals:
I highly recommend the following networks for use in Socialization:
- Facebook (like & share)
- Digg
- StumbleUpon
- Kristi
- LinkedIn (if business related otherwise do NOT use)
- Google +1
- Yahoo Buzz
The usage of social buttons on-page is an influencer as well – metrics are measured and weighed with interaction.
Also, do NOT forget user comments and bounce rates – if you can induce a click beyond the page the signal may have additional weight
From a linear perspective nofollows are part of any organic link portfolio and therefore expected to be in a healthy one (especially igaming)
Social Signal are simply not all about links … they are signals of social interaction and user engagement which in themselves act as votes of confidence – almost like a link, but without being a link.
