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Every few weeks, it seems like the online world freaks out over some new potential change to Google’s online search metrics that could upend the entire SEO/online marketing universe as we know it. Though that really hasn’t happened yet (arguably), the company has recently been testing a new “streaming” function that could have some big consequences. Click here for that and other search engine news.
Sorry, I don’t have a reference handy, but Search Engine Traffic overall, year-over-year, is down over 15 %, I have read. This, largely due to the “mobile” shift. Moreover, Microsoft (Yahoo/Bing) has picked up market share of the remaining search traffic, whereas Google has lost market share. Google has pressed the desperation button, and is trying all kinds of new stuff, in a desperate attempt to regain lost share. Their share price decline really says it all. In addition to this article’s topic, Google also has gone through a major SERPs shakeup over the last 2 weeks, which has severely diminished the value of the TITLE meta tag…..exact matches of query strings with TItle tag, no longer have a major effect on returned search results. It seems that the boys at the Plex are scrambling, and have really lost their edge, and their mission to be the pre-eminent Search engine.
Nothing lasts forever…..ask the Romans about that one !
I agree. I have started using Bing for a lot of research type searches instead of google. I use about 50/50 Google/Bing now on a daily basis.
I doubt that the “streaming” search will replace the general search. I think there will be at least 3 searches – General search, blog search and streaming search and the user picks what they are interested in.
The 3 types of searches have different users with different objectives… Once google realizes that and seperates them out they’ll have a good product again.
I notice an element of “streaming” in the general search now – I think that is a mistake. It brings items to the top that don’t much matter to people who are looking for answers to a research question or want to buy something.
On the other hand, let’s say you want to buy a computer online and you’ve found your model in the general search and the reviews are mixed. Now it makes sense to go to streaming search to look for the latest comments about it… as well as blog search to see what geeks say about it.
But to have all these results mixed into one search just makes it totally confusing.
