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http://www.youtube.com/watch?v=jK7IPbnmvVU&feature=player_embedded
Matt Cutts posted this video stating that meta keywords are not used by Google’s search algorithm. For me it makes sense. Meta tags are an off page element that are not displayed to the user and only meant for search engines. Google understands that this can easily be manipulated without effecting the users experience. They state that they do use meta description to help grab snippets for their search results.
Yes, I see the snippets used.
Yahoo uses meta tags though, no?
Yes Yahoo does use tag .. its such a small percentage, but it does. Google does as well as I have run text for unique keywords that I placed only int he Meta Keywords tag and was able to rank for that term. Now that is not to say it is a factor in the algo, but do they read it .. .yes
@scottpolk 211830 wrote:
Google does as well as I have run text for unique keywords that I placed only int he Meta Keywords tag and was able to rank for that term. Now that is not to say it is a factor in the algo, but do they read it .. .yes
interesting – thanks for sharing
I was under the impression that META KEYWORDS hasn’t been used by Google in ages.
I haven’t used this tag for several years.
They don’t use them like they used to, but I make sure I fill them out for every page. If for nothing else, it reminds me what keywords I am trying to rank that page for, so if I later make changes, I can use those keywords in the places where it matters; content, description, alt tags etc.
