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Facebook announced last week that they are opening the doors to Online Gambling Ads. Not so fast… there are some caveats…
1) There are regulations on what countries the ads can target
2) All ads must be carefully target to those who are of legal age to partake in online gaming festivities
3) Oh yeah… it’s only a $30,000 monthly commitment *COUGH*Here’s an outline & review of the deets for your reading enjoyment.
Anyone had so much success with FB ads before that this could be a wise investment? Enough to give this means of marketing/advertising another whirl?
Curious to know… what could make online gaming campaigns the most effective through Facebook ads?
Sounds reasonable to me
Direct sales partnerships with Gambling Cos is good news. $30K pm commitment sounds okay too. If they allow the ads on apps as well, that would be amazing!!
This is so interesting… Many people out there share with me the $30K was ridiculous. But here in the forums, everyone feels like it is reasonable.
Listen, I think that it is worth to experiment with and at least gauge what the return could be.
Satya, you bring up a very valid point. These ad terms would need to include apps as well to get your full testing worth. Not too sure if it does… Anyone know for sure? Anyone been testing yet?
I think 30K is reasonable.
I’m not sure what other reasonable way there is to manage gambling ads on facebook. Every man and his dog would be jumping in if it was cheap enough, and it really would become a case of how do you get your return on what you have paid for.
PPC is just too difficult to manage on the volume of submissions, easier to make it a nice high amount like 30K, cut out most of the market, and you will still get people paying that 30K for gambling ads.
I guess FB thinks that do we get 100 x $300 media buys, or just get 1 x $30K media buy, and have that 30K media keep renewing their buys because there is very little competition and are getting their return?
Save your money, people. FB advertising is in its infancy, and its implementation is quite crude, to say the least. Their reporting feedback is quite primitive and weak, and the round-trip tracking of clickthroughs is virtually impossible. They’ll gladly take your money, but my test of their advertising (in another vertical) did not go well at all. $ 30 K ?? Why is this reasonable ? Under the premise that the more you pay the more it is worth ? Take your 30K and invest it in Gold ETF’s…..that’s gonna give you a nice return over time.
I tried advertising on FB a year ago or so – the results and my opinion of the program resembled crooked PPC advertising of years past.
