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Hey All,
How much +- are you buying gambling websites (Not in English) for? 7-10 times monthly profit?
Another question would be which weight do you give the following factors:
1) Age of the site.
2) amount of indexed pages
3) Cache frequency
and more?Thanks
24 times monthly profit
@james 141682 wrote:
24 times monthly profit
You think that still holds true? I dont think I would buy my own site for that much at this time lol, but then again I dont think I would sell it for that little, kinda strange eh.. Used to be 24 times monthly plus a actual value of the site/traffic. Then it seems to be around 10X montly for a while.
This is of course with the affiliate accounts included.
I would take into account the design of the website, age, amount of unique content, seo positions, pagerank, traffic and any monthly revenue, i think a fair price in the current market would be 4-6 x monthly revenue, not sure where james gets his 24 months from lol wouldn’t have much chance of getting that now infact not many sold for that before the ban.
longevity definitely a factor – the older the better. though what has been up on the domain throughout that time plays a role as well obviously…
6-12 months revenue i would say. and the income must have been pretty stable for the past months, not just for 2 or 3.
One of the way Google protect itself form SEOs mass spamming is by putting more weight on domain’s age. If the site is active (weekly update) and has been around for more then a year then its ok.
I’m “freelance” consulting for a firm looking to buy online casino sites and the main criteria for buying is evaluation of several factors as follows. The value (either revenue or profit multiple) for making an offer will depend on:
1) Is there room to improve the traffic/revenue from the site through SEO and other methods.
2) Is the revenue spread out over several programs to provide a level of stability and insurance against big winners.
3) Does the site have any penalties or a bad reputation.
4) Is the site stable or in decline.Due diligence is always a key part of the deal and questions asked/investigated include contacting the seller’s affiliate managers for clarification on payments made, history search of the site via Google/archives etc, last 12 months revenue evaluation, investigating the background of the seller, whether income is affected by revenue from other sites and various other things.
With the gambling market being fairly high-risk and easily affected by external matters/legislation etc, plus the easy level of entry for almost anyone, that’s why often the price paid can equate to a low monthly multiple. The stronger the factors above, the higher the multiple.
A strong site/seller in all the areas above could definately get 24 months plus, but unfortunatley in this industry meeting all the criteria a buyer would want is tough. If the buyer is a pucker company, they will go into all the areas above in depth and offer a fair price IMO. If the buyer is another affiliate or just a regular guy, due diligence will be less, the risk higher and the offer lower.
The 3 areas you mention weblight are all minor factors for bigger buyers, although they have a place. The seller’s integrity is also a major factor in determining the risk. You also need to put in a lot of work to get a good price, not only during the due diligence period but for a period following the sale. Most big deals will tie you in and introduce some level of anti-competitive clause (which can usually be negotiated). But that can be the difference between 10 months multiple and 36 months. Also with bigger deals be prepared for a lump sum followed by staged payments over x months (usually tied in to your involvement). And you definately need a good lawyer
@cyclone 141696 wrote:
I would take into account the design of the website, age, amount of unique content, seo positions, pagerank, traffic and any monthly revenue, i think a fair price in the current market would be 4-6 x monthly revenue, not sure where james gets his 24 months from lol wouldn’t have much chance of getting that now infact not many sold for that before the ban.
You have to be kidding, who would sell a successful site for 6x?
@LadyHoldem 141823 wrote:
You have to be kidding, who would sell a successful site for 6x?
Totally – and as a buyer if someone said they’d sell 6x you’d wonder what the hell was wrong with it
@LadyHoldem 141823 wrote:
You have to be kidding, who would sell a successful site for 6x?
The answer to that question is a lot of people would, ive seen many large successfull websites sell for 6x monthly income, at the end of the day this industry is very high risk and more so now than ever with people leaving faster than the door opens. Anyone investing more than 6x is taking a huge risk that they wont see a ROI with the market ever changing, i think it could be increased to perhaps 8 months+ if the website meets certain criteria such as a low US player base, stable income month after month and a history of stable excellent search engine rankings.
The main problem I see with buying or selling gambling websites in todays market are:
1. As a buyer it doesn’t make sense to pay more than 6 months income, especially considering most websites are reliant on seo. Over 5 years ago I bought a website that was top 10 in google for online casinos and 2 weeks later it was delisted.
2. As a seller you would have to be crazy to sell a website for 6 months income. I might consider it if you offered me 2 years income, but looking back, if I sold my websites for 2 years income 5 years ago it would have been pretty silly.
I do know some affiliates who are horrible at seo, but they still do well from buying others peoples websites and offering less than a years income, so there is a huge market place for this.
I imagined this is a topic that would interest others as well. As its getting harder and harder to get new properties ranking well buying old sites seems like a good way to go.
Actually the site I’m looking into has been:
1) Online for 3 years.
2) IN a Scandinavian lanaguage and not attracting US clients.
3) Constant flow of small revenue (which I believe that with little work can easily triple)
4) Stable rankings for top places in some relevant keywords.
5) Seller as been an acquaintance of mine for years and completely trustworthy.Taking all the above and the replies I saw here I feel that 10 times the monthly profit is very reasonable.
Thoughts?
Thanks
I still have revenues from sportsbetting.com / win4real sports book programs even though i stopped promoting them and don’t even have the sites i used to promote them operating anymore.
I stopped promoting when Google and overture or yahoo stopped accepting ppc ads for casinos. for those that don’t know that was around 4 or 5 years ago in my estimation.
yet even though i have no new players i still receive from sports betting.com a monthly revenue fairly consistently every month.
See below for exact numbers.
could i sell that and what would it be worth?
if need more info pm me. all figures are usd.
2006jan 193
feb 96
march 150
april 0
may 26
june 179
july 1
august 102
sep 281
oct 23
nov 0
dec 555
2007
jan 0
feb $287
mar $197
april $80
may 0
june 23
july 110
aug 387
sept 427
oct 412Thank You
Scott
